What are the helpful SEO tools that are free to use? This is the question that most people would ask especially those that are starting to learn SEO. I have been doing SEO for a couple of years now and I would like to share some of the helpful tools that I have been using that are free to use.
1. Google’s Keyword Tool – This has been the keystone of my keyword research and analysis. This can help you find monthly search volume for keywords in your field, especially if you are still starting to create your campaign and looking for possible keywords. To start using this tool, you need to add a word or phrase of the keywords that you wish to target, add the website address, select the category and select the targeted country for your campaign. On the left hand side, you can choose the match types of the keywords, as to whether you are looking for broad types, exact or phrase. By default, it is set to broad and the results vary depending on what you choose so better select the one that fits your campaign. Go to https://adwords.google.com/o/KeywordTool to start using this tool. You can find the Help Section on the left hand side in case you need more instructions on how to properly use the tool.
2. SEOQuake – This is an SEO tool, which you can install as add-on for Firefox, Chrome and Opera browsers. It is an analytical tool that will help you obtain necessary information about any site for a wide array of parameters like backlinks, page rank, Alexa rank and many others. This SEO add-on also has a keyword density tool that will show the number of times a keyword appears on a website. It also has a Diagnosis tool that will show the on-page optimization of a particular website. SEOQuake has a parameter that will allow you to highlight no follow links. It’s easy to install and comes with a lot of useful tools. Visit http://www.seoquake.com/ to download and to know more about this tool.
3. Rank Checker – I’ve been using this simple browser add-on to check the rankings of my websites. It’s free and you can down and install it in no time. This tool will give you the updated results each time you run it and schedule it to run automatically. You can save presets (which is the lists of keywords that you want to research) and open them on Rank Checker. With Rank Checker you can export results to CSV. Go to http://tools.seobook.com/firefox/rank-checker/ to download this tool.
4. Open Site Explorer – I use this SEO tool to check my backlinks. It’s the so called “search engine for links”. It shows you which of the links from other sites in the web are pointing to your website. You would then be able to check if there are links pointing to a broken pages and fix them. You can even use this tool to check on who’s linking to your competitor. To start using this tool, go to http://www.opensiteexplorer.org/ . Enter the website url and hit search. It’s easy and you will discover links in no time.
5. Google Webmaster Tools – Almost all webmasters including me are using the Google Webmaster Tools for all their websites. It’s free and it will give you highly reliable data on your website like the following:
- Diagnose content related issues like duplicate title and content.
- Analyze and report web crawl errors to help improve internal linking structure or diagnose broken links.
- Back link analysis data
- Google sitemap for easy crawling and indexing.
- Check if your robots.txt is working as expected.
- HTML improvements
- Index statistics to see the number of indexed pages and cached pages.
- Check top search queries.
These are just a few of the things that you can do with Webmaster’s Tool. Visit http://www.google.com/webmasters/tools/ and start adding your site.